Is it the end or the future for multi-touch attribution?

Using customer journey mapping, you can clearly visualize your customers’ interactions with your brand. From this exercise, you’ll gain a better understanding of the activities your customers want to complete, ways to measure those activities, and what technology is needed to facilitate those activities. 

Incrementality is a percent you can find added to other marketing and advertising metrics. It’s a performance indicator that shows increased Return on Investment (ROI) from campaigns and traffic sources that was not achieved from the previous period. It’s used to measure the additional value of each marketing investment and displayed as a percentage.

These days, digital touchpoints are just as important as the physical ones. From your brand online to search engine results and more, come explore all the options you have to connect with customers wherever they are.

In order to accurately measure the ROI of your marketing, you need a marketer attribution system, which is a set of rules that determines the revenue from new customers to be attributed to each touchpoint of their customer journey.

Multi-touch attribution analysis is the process of reviewing and recording multi-touch marketing touchpoints and matching them to conversions. This provides a complete picture of how each touchpoint contributes to your bottom line. For example, you can see how many visitors from Facebook converted into customers, and then further determine the value of the ad spend you made on Facebook by examining their ROI. The net benefit of multi-touch attribution is that you get a better understanding of which channels and campaigns contribute to your bottom line. When you consider future marketing investments, you can allocate the budget more accurately to generate the most effective ROI and revenue lift. Predictable Revenue is an early leader in the multi-touch attribution space – specifically in Deep Link attribution, Deep Linking is using technology to follow each customer’s clickstream on the Internet and attribute sales to highly targeted ads or landing pages.