The internet has automatically changed how we engage, relate to, and react to things online. There have been various resulting changes.
Digital technology is making its rounds and this continuous growth and change have lasting effects on consumers. With the presence of social platforms like Twitter, Facebook, Reddit, etc., consumers now have an even wider range on how you share, contribute, and access information on the internet.
Customer review websites are one of the rippling effects of the internet on consumers and with the presence of a website like this, consumers make it a sole purpose to let these reviews guide their online purchases. Almost every consumer buying anything both online and physical uses the internet for research about the specific product or service they’re looking out for. The increasing information on the internet for consumers has completely changed and influenced their decision and choice-making abilities.
- Carrying out thorough Research: The surge of information available to every consumer has influenced how they make choices on any item online. For many reasons now, almost every consumer knows they have to undergo a series of research before buying anything online. With the popularity of the internet, consumers spend a reasonable amount of time reading up useful information from prices to reviews, etc. What this has done is to increase the interest of consumers about any product, sending them down the road of making clear and aware choices.
- Social Media Impact: Almost every consumer on the internet knows a marketing copy when they see one. Brands now use social media platforms as amarketing strategy towards consumers but, in this case, marketing is done more subtly through the capturing of consumers’ interest through conversations and other relevant social engagements. With this, consumers are most likely to patronize a brand they relate to by the connection developed through social media.
- Impeccable Store Features: What extensive research has impacted on consumers is the knowledge that the availability of certain needed products isn’t enough to make a purchase. There has to be other important store features like deliveries, discount programs,refund policies that have the potential to encourage consumers to buy a particular product. Hardly are there any consumers today who embark on buying an item they don’t know how it will be delivered. For some others, the last straw is the online stores without refund policies. Many consumers find the lack of some of these features sketchy.
- Wider Consumer Awareness: The increased use and presence of digital technology has influenced consumers in general. Consumers now understand that their relationship with the seller doesn’t entirely end after the purchase. There are still ways they can express their experiences about certain products and services. It is this awareness the internet has brought to consumers that has in turn broadened their knowledge.
In general, the internet has encouraged consumers to valuequality customer relationships and it’s up to online stores to live up to that.