To use or not to use sedative goods?

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In order to know whether or not you would like to use sedative goods, it is first important to know what actually falls under sedative goods. Alcohol, tobacco and coffee, for example, are not listed in the Opium Act. For the law, these products are therefore not sedative goods. But according to the naming they actually fall under sedative goods. Sedative goods is a collective name for medicines or stimulants with a so-called drug effect. These products can therefore lead to an addiction.

Sedative substances are addictive substances and yes actually smoking a cigarette also falls under drug use. Almost everyone has smoked a cigarette at some point. The first cigarette was often not the tastiest cigarette.

Get experience with the XMAX Starry

It is very common that you want to gain experiences, especially during puberty. In addition, the use of certain sedative goods is very tempting for some people. It is not without reason that people start smoking at that time. Vaping with an XMAX Starry can seem very appealing. It’s just a shame that your search for experiences leads to a nasty addiction. You can solve this by not using that XMAX Starry 3.0 with addictive substances. By vaping with the XMAX Starry 3.0 without those addictive substances you have an experience without the addiction.

Other options

The bad thing about sedative goods is that it can seriously affect your life and you can no longer control it yourself. The biggest pitfall is: ‘yes, but I can do that’. This is what people say who themselves do not realize that they are addicted or people who have never been addicted. It is not easy to stop an addiction. What can you do? Opting for ‘healthy addictions’. Consider, for example, the addiction that runners can experience if they run regularly. The body then just wants to walk again. You can also opt for safer addictions. Compared to, for example, cocaine, coffee is a lot more harmless.

In conclusion? Choose the least harmful version for better experiences. Tip? Running is also good for your fitness.
May 9, 2022 |

3 ways to make your test data GDPR compliant

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By now we all know that you can’t use production data (or a copy of it) for testing purposes. The GDPR states that personally identifiable information may not be used for secondary purposes such as marketing, training and testing. There is a chance that personal data will end up in the wrong hands or leaked out. But when you’re a software tester or quality engineer, you need (production-like) data for your tests, right? Because how else can you test your applications and make sure they will work properly in production? Fortunately there are three (easy) ways to make your test data GDPR compliant, so you can keep testing with high-quality data:

  1. Data masking
  2. Synthetic data generation
  3. Combination of techniques

Data masking

Data masking is the process of hiding privacy sensitive data that is stored in your database. The main goal is that personal information like names, addresses, IBAN, Social Security numbers, salaries et cetera is not traceable to a natural person anymore. But what makes information personal or privacy sensitive? A name in itself is not privacy sensitive, but the fact that the person with this name has a giant debt does. With the help of data masking tools you make sure that different pieces of personal information are not linked anymore. You can shuffle names, scramble text or numbers, set birthdays to the first day in the same month or year (so the birth year remains functional), use custom expressions, blank fields you don’t need for you tests and more. All these masking rules (which are combined in a masking template) help you make sure that your personal data is not privacy sensitive anymore.

Synthetic data generation

As an alternative to data masking you can choose to synthetically generate data for your test database. Synthetic data can be used as a masking technique or you can generate data from scratch if you don’t have any data in production yet (when you’re testing a brand new application for instance). Synthetically generated data is also helpful when you have outliers or specific cases in your dataset. The highest salary, for example, can be easily assigned to a particular person (you probably have an idea which employee of your organization earns the most). By using synthetic data for these fields, you can rule out these cases of accidental recognition.

Combination of techniques

We probably don’t need to explain why using a combination of data masking and synthetic data generation is the best method. You get the best of both worlds. On the one hand your data (and the data structure) remains intact as much as possible, so that it remains close to production. On the other hand, you use all the advantages that synthetic data brings. 


Both data masking tools and synthetic data generation will help you with getting your test data GDPR compliant. The best way is using a combination of techniques to get both a compliant and a functional (high quality) test data set. With a good data masking tool you not only mask (or generate) your data, but you also generate an audit report with which you can demonstrate your masking efforts. A great document to hand over to the privacy authorities if they come check.

May 4, 2022 |

Is it the end or the future for multi-touch attribution?

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Using customer journey mapping, you can clearly visualize your customers’ interactions with your brand. From this exercise, you’ll gain a better understanding of the activities your customers want to complete, ways to measure those activities, and what technology is needed to facilitate those activities. 

Incrementality is a percent you can find added to other marketing and advertising metrics. It’s a performance indicator that shows increased Return on Investment (ROI) from campaigns and traffic sources that was not achieved from the previous period. It’s used to measure the additional value of each marketing investment and displayed as a percentage.

These days, digital touchpoints are just as important as the physical ones. From your brand online to search engine results and more, come explore all the options you have to connect with customers wherever they are.

In order to accurately measure the ROI of your marketing, you need a marketer attribution system, which is a set of rules that determines the revenue from new customers to be attributed to each touchpoint of their customer journey.

Multi-touch attribution analysis is the process of reviewing and recording multi-touch marketing touchpoints and matching them to conversions. This provides a complete picture of how each touchpoint contributes to your bottom line. For example, you can see how many visitors from Facebook converted into customers, and then further determine the value of the ad spend you made on Facebook by examining their ROI. The net benefit of multi-touch attribution is that you get a better understanding of which channels and campaigns contribute to your bottom line. When you consider future marketing investments, you can allocate the budget more accurately to generate the most effective ROI and revenue lift. Predictable Revenue is an early leader in the multi-touch attribution space – specifically in Deep Link attribution, Deep Linking is using technology to follow each customer’s clickstream on the Internet and attribute sales to highly targeted ads or landing pages.
December 9, 2021 |

You can improve your procurement process with these steps!

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The procurement process is extremely important for companies that have to purchase products or services. The better this process is set up, the better the whole of business processes can function. If there is a delay in the procurement process, you will notice this in the entire supply chain. When a product is not available in the purchasing process, dozens of end customers will notice this. If something goes wrong during the shipment or the settlement of the product, only one end customer will notice. As you can see, the purchasing process is one that has to be put together well. In this blog we will therefore tell you more about the possible improvements to the procurement process.

Procure to pay systems

With procure to pay systems, the entire procurement process can be mapped from a to b. This way you will quickly encounter any errors and bottlenecks in the organization. It is therefore advisable to use this system carefully. The better you implement this, the better the entire procure to pay process will run. For example, these systems can automatically order products when the stock approaches a certain level. In addition, the system is able to automatically purchase the products from the party that currently offers them the cheapest. This way you never pay too much for your stock and you also always have it at home on time.

Indirect procurement

Indirect procurement is a method of purchasing that has been gaining popularity rapidly in recent years. This is mainly due to the favorable cost structure of indirect procurement. In principle, the procurement process is outsourced to another party. Because they take the purchasing process off the hands of many parties, they can realize larger volume discounts at the supplier. Because the indirect procurement party realizes a volume discount, everyone at the bottom pays less. It may sound very unrealistic, but this way you can save money by adding an extra batch to the delivery process. It is important to outsource this to a party that is several times larger than yourself. Only these huge parties can achieve such a volume discount that it is interesting for everyone to participate.


November 29, 2021 |

Logistics and technology: how these two are changing

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Logistics have been around for centuries. Technology is still something that’s seen as new and futuristic. Even though technology has been around for quit some time now. If we look at the way logistics has been changing over the years because of the upcoming technology, there’s a lot we can say. Lets first look a bit at the history of logistics and how it has been evolving with each other. We’re curious to see! 

Human work in logistics 

We can all say that humans and logistics are changing very quickly. If we look at the 70s we can see a big difference to how technology played a roll. Technology has been evolving very quickly and we’re seeing this in all the automation possibilities of logistics. Today, we are able to monitor every step of every machine online. Humans don’t need to drive a machine the way we used to do. 

Automation in machines

Not only have we humans changed because of the involving in this world. The machines have been changing also. Our machines in the logistic world are getting smarter by each day. Look at breakbulk terminals for example. A normal bulk is nothing compared to this bulk. And it benefits us all! We are headed to an even more automatic world. In a few years a computer will be able to drive you from point A to point B or you can receive a package from some flying vehicle. 

Social media and logistics 

Social media is getting more powerful by each day. It can get scary at times but if we all use it for the right goods than nothing scary can happen. If we look at logistics and social media we are seeing some very nice things. Companies are able to communicate very easy and efficient with customers. For some urgent information or news we are able to communicate this within seconds. Also, with our employees it’s becoming easier to communicate. If something goes wrong we can let each other know in seconds. 

Not everybody agrees to a more automated world but we can all agree that it is nice that some machines are working by there selves now. A lot of humans have suffered in the past because of the danger of the machines. Now it is easier for us to focus on other things while the machines are doing their job.
September 3, 2021 |

Project management

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What is project management?

Project management is understood to mean the management of projects. The term is used to indicate how defined projects are organised, initiated, planned, executed and finalised. A project is led by a project leader, whereby smaller projects with team leaders are designated in the project. The general project leader is responsible for the project and it is this person who, together with the team leaders, must steer the project in the right direction.

Setting up a project

With almost every project, a number of crucial steps are taken during the set-up. A first important step is the definition of the project and the determination of the ‘scope’. The second step is the planning of the entire project. This involves determining any sub-projects, appointing team leaders and establishing a reporting hierarchy. The third step is the effective implementation of the project and the underlying subprojects by the various teams, according to the established schedule. A fourth step is the monitoring of the progress of the project by the team leaders and by the project leader. A last, but not unimportant step, is the completion of the project by means of a report to the sponsor of the project and possibly also to those involved. This last step is often forgotten, but it is extremely important to communicate the conclusion and success of the project to all involved. There are many project management methods, including OPEN, PRINCE2, PMBOK, and so on. The MoSCoW method is also used in the ICT and software environment.

A project manager within a company: capabilities

A project manager is appointed by the management of the company and is then responsible for the smooth progress and correct handling of the project. Project managers can be appointed for a variety of projects. There are change projects, large-scale construction projects, financial projects, software development projects, and so on. However, in all projects the project manager monitors the scope of the project, the expected objectives set by the management, the management of those involved and the successful realization follow budget and within the agreed term.


Skills of a good project manager

A project manager must have a number of important skills. He must have very strong analytical skills. A complex assignment should be presented simply to those involved, otherwise you risk that those involved will drop out. A project manager must quickly gain insight into which employees he needs to successfully complete the project. Another skill is the proactiveness in detecting certain problems during the project. Coaching, leadership and adjustment by the project manager in a clear way are essential for a successful realization. The last skill is very important: stress resistance. Project managers who cannot handle stress, or who panic very quickly, exude little or no confidence in those involved in the project.

Project management: what is the MoSCow method?

The MoSCoW method within project management is widely used in the IT sector, more specifically in the domain of software management. With the MoSCoW method, certain priorities are set for the different requirements. It determines the importance of each requirement. The letters of the word MoSCoW indicate the different levels of requirements.
M: must haves: the requirements within this category are indispensable in the final result. If these requirements are not included in the end result, the product or service cannot start.
S: should haves: these are requirements that are strongly desired. If these are not delivered, the product will remain usable.
C: could haves: these requirements will be included in the project if there is enough time to realize them.
W: won’t haves: these requirements will not occur in the scope of the project, but these requirements can be retrieved later in time, or become part of a follow-up project.

The letters ‘o’ in MoSCoW have no meaning whatsoever. These are only put between the other letters to make it easy to pronounce.

With the MoSCow method it is essential to properly classify the categories of requirements. A project, set up according to the MoSCoW method, will only be successful when all requirements of the ‘must haves’ category have been delivered. Another advantage of this project management method is that it is possible to work towards a first delivery moment more quickly.

Project management versus day-to-day business activities
How does project management differ from normal day-to-day business activities? A project can be considered


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business management
August 13, 2021 |

Wat heb ik nodig om een website te bouwen? Domeinnaam of webhosting?

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Om een ​​website te bouwen heeft u zowel een domeinnaam als een webhostingaccount nodig.

Het kopen van een domeinnaam alleen geeft je alleen het recht om die bepaalde domeinnaam te gebruiken voor een bepaalde periode (meestal 1 jaar).

U heeft webhosting nodig om de bestanden van uw website op te slaan. Nadat u hosting heeft gekregen, moet u uw domeinnaaminstellingen bijwerken en verwijzen naar uw webhostingserviceprovider.

U kunt ook zowel het domein als de hosting bij hetzelfde bedrijf kopen. Cloud86 biedt verschillende soorten pakketten aan die passen bij het soort website dat jij graag wilt. Daarnaast bieden zij ook goede webhosting pakketten aan vanaf 1,95 euro.

Voordelen van Cloud86:

–        Meerdere websites per pakket. Je kan erg veel kosten besparen door meerdere websites onder 1 pakket te plaatsen. Je kunt een onbeperkt aantal domeinen toevoegen vanaf het “Webhosting Medium pakket”. Dit is erg voordelig

–        Elk moment opzegbaar. Bij Cloud86 heb je ook de mogelijkheid om te kiezen voor een maandcontract. Hierdoor zit je niet aan het contract vast.  Opzegtermijnen zijn namelijk niet meer van deze tijd. Dus bij Cloud86 kun je dit elk moment annuleren

–        Geautomatiseerde backups. Een andere mooie functie van Cloud86 is dat zij elke nacht een backup maken van je websites, databases en e-mails. Deze backups kun je 24/7 terugzetten via het “Plesk control panel”. Door deze functie hoef je nooit in paniek te raken als er wat gebeurt.

Zodra je hosting hebt gekocht en je domeinnaam hebt geregistreerd, kun je beginnen met het bouwen van je website. Raadpleeg handleidingen voor het maken van een website voor volledige stapsgewijze instructies.

Moet ik ze samen kopen? Of kan ik ze apart kopen?

U kunt bij twee verschillende bedrijven een domeinnaam en webhosting kopen. In dat geval moet u uw domeinnaam echter naar uw webhostingbedrijf verwijzen door de DNS-instellingen te wijzigen.

Aan de andere kant, als u uw domeinnaam en webhosting bij hetzelfde bedrijf koopt, hoeft u de domeinnaaminstellingen niet te wijzigen.

Het is ook veel gemakkelijker om beide services onder hetzelfde dashboard te beheren en te vernieuwen.

June 18, 2021 |

Digital storytelling for businesses

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What is storytelling?

As human beings, we’re hardwired to love a good story. It’s been this way since the beginning of time. We use stories to make sense of the world around us and to connect with the people we share it with. Good stories grab our attention, foster understanding, and build an emotional connection.  

Stories are at the heart of how we communicate. They enable people to transfer knowledge and understand complex information. On top of that, stories make it easier for people to remember things. 

Try to recall what was in that status report 3 weeks ago and you’ll most likely draw a blank. Try to remember what the hotel room looked like during that legendary weekend getaway with friends and you’ll remember every detail – from the floral printed throw pillow to the suspicious stain on the carpet. Through the power of storytelling, you can turn all sorts of information into compelling and memorable stories. 

The Center for Neuroeconomics Studies has done interesting research that shows how stories affect people differently than formal presentations—concluding that storytelling has a much higher impact on the audience than presenting mere facts and figures. This makes it a powerful content marketing tool that can maximize a business’ profit, visibility, and impact. 


How to use storytelling for your business

There are many ways to integrate storytelling as part of your brand and business communication. Nowadays, digital storytelling is probably the most logical way to go – as so much of our communication and life has moved to the online space. Companies such as Hyro, offer storytelling software that makes it simple and accessible for companies to create impactful digital stories that are worth sharing.

When wrapping corporate facts and figures in a story, it’s essential to understand the structure of good stories. There’s no real difference between a best-seller, Hollywood Blockbuster, Pulitzer prize winning type of story and a corporate story. Every good story follows a similar story structure that consists of 7 elements: 

There’s a good reason why most people remember dialogues and scenes from their favorite movies – even years later. A good story provides the structure we need to remember things. It’s how our brains make sense of the world. Whether it’s a famous fairy tale such as Snowwhite or a compelling corporate story, every captivating story has the same structure. 

There’s always a hero who faces a problem. He then meets a guide, who provides the hero with a plan to solve the problem. This is when the stakes become clear, which moves the hero to action. By doing this, the hero of the story avoids failure, and eventually delivers success. 

In most “normal” stories the audience identifies with the hero and his/her challenges. As a corporate storyteller, your customer IS the hero of the story. And you’re the guide that offers a solution that allows the hero to overcome his/her challenges.


The use of visuals in corporate storytelling

Building a good story is the first part of storytelling. Presentation and deliverance is the second and equally important part. You need to use visuals to communicate your story effectively. Visualizing your corporate story helps you grab your audience attention.

People respond to what they see more than anything else. The human brain processes images 60,000 times faster than written text, which is why visual stories are so impactful. 

There are many options to create visually stunning and engaging stories, for example, by using photos, videos, animations, and even virtual or augmented reality. Regardless of the chosen option – a storyteller needs to help the audience see things clearly. This counts as much as what’s being said. 


How does storytelling benefit your company? 

There are many ways storytelling is used to grow businesses. Telling corporate stories in a captivating way will add more value to any customer experience, and it will take experience marketing to a higher level. 

Storytelling can also be used for internal purposes. For instance, a company’s internal marketing and employee communication. It’s an effective way to create a sense of community among employees while growing a strong company culture. 

In short, storytelling can unlock a whole new world of business opportunity and profit.



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January 29, 2021 |

How ships sail across the world safely

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As you might know, the oceans can be pretty inhospitable places. For hundreds of years, people have tried sailing them and many of them failed. Although, of course, many also succeeded, they can still be very dangerous places. Despite that fact, a lot of transport happens by sea. How do we do this safely in this day and age? That is something we will dive into during this blog, so be sure to read on!

Monitoring tools

Ship performance monitoring is extremely important to ensure that the ship can be provided with all of the benefits that the fleet manager on shore has. Elaborate data analysis and advice is much easier to create on shore than on the ship, but it requires insight in all of the real-time data about the ship. This is done through ship performance monitoring.


Modern technology

There are many different kinds of technology which are employed in order to try and make the sailing of ships across oceans as safe as possible. Back in the day, ships were made of timber and would be propelled by sails and thus the wind. Now there are effective diesel engines, strong metals for the ships hull and lots of systems that help stabilize the ship, in addition to many more useful types of technology.


Another factor that contributes to the safety of seafaring ships is the fact that they are, currently, rather large. Some of them are viewed more as floating cities than as ships, and this is no exaggeration. Because of this enormous size, the waves they face become slightly less of a challenge and thus the journey becomes a little bit safer as well. 


There is also the fact that by now, we have a lot of experience on the ocean. This experience is shared world wide and used to increase efficiency, reduce cost and of course make the journeys more safe. This is beneficial to all those who travel by ship, transport goods across the ocean of work in off-shore industries.

Weather forecasts

Lastly, the weather forecasts have become much more useful in the last few decades. This makes it easier for ships to avoid bad weather and therefore encounter far fewer dangerous situations. Ships can count on real-time weather reports and advice both from systems on their ship as well as their support systems on shore to make it safely to their destination!

November 24, 2020 |

FIFA 21: Introduction To Groundbreakers And Icons

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There are a few days remaining before the official release of FIFA 21. Last week was rich in announcements from EA and some of them concerned new additions to Volta Football as well as more information about the icons. Without further ado, let us dive into today’s article.

Last week, EA has announced the arrival of the Groundbreakers in Volta Football. Those super players will be great additions to your teams with their incredible skills. In order to recruit them you will have to beat them in Volta Featured Battles. You will have to visit almost all the new arenas in Volta to unlock these amazing players but it is worth it. EA has revealed the names of those players and some of them are surprising.

KylianMbappé is the first groundbreaker of the list. That is not surprising when we know that the Paris-Saint-Germain’s striker is the face of the game. Besides him, we find football legends like Kaka, Thierry Henry and the iconic Eric Cantona. Liverpool’s Trent Alexander-Arnold and Atletico Madrid’s Joao Felix will join Mbappé as part of the young players who will dominate the next football era.

The two last names in the Groundbreakers list are not football players. We have Anthony Joshua and Diplo. The first is a boxer from United Kingdom with an impressive record. He won a gold medal during the Olympics and a two-time unified heavyweight world champion. Diplo on the other side is not known for his physical prowess. This DJ, and award-winning artist and producer will display his football skill in the game.

Concerning the icons, EA has considered the players feedback in order to improve their gaming experience. The result are a series of changes, there will for example be four versions of each icon in the game. The base, mid, prime and moment version of the icon will all highlight a specific era in the player career, from his debut to the period when he reached his top potential and the biggest moments in his career.

Lastly, the squad building challenges will make a comeback and completing them will allow you to unlock certain icons. EA will launch the Icon SBCs on November. These SBCs will not be permanent so it will be better to complete them as soon as possible. The news around FIFA 21 are increasingly exciting the next days will be very interesting. U7buy offers you FIFA 21 coins at the best prices to help you build the ultimate team.
September 30, 2020 |
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