What is storytelling?
As human beings, we’re hardwired to love a good story. It’s been this way since the beginning of time. We use stories to make sense of the world around us and to connect with the people we share it with. Good stories grab our attention, foster understanding, and build an emotional connection.
Stories are at the heart of how we communicate. They enable people to transfer knowledge and understand complex information. On top of that, stories make it easier for people to remember things.
Try to recall what was in that status report 3 weeks ago and you’ll most likely draw a blank. Try to remember what the hotel room looked like during that legendary weekend getaway with friends and you’ll remember every detail – from the floral printed throw pillow to the suspicious stain on the carpet. Through the power of storytelling, you can turn all sorts of information into compelling and memorable stories.
The Center for Neuroeconomics Studies has done interesting research that shows how stories affect people differently than formal presentations—concluding that storytelling has a much higher impact on the audience than presenting mere facts and figures. This makes it a powerful content marketing tool that can maximize a business’ profit, visibility, and impact.
How to use storytelling for your business
There are many ways to integrate storytelling as part of your brand and business communication. Nowadays, digital storytelling is probably the most logical way to go – as so much of our communication and life has moved to the online space. Companies such as Hyro, offer storytelling software that makes it simple and accessible for companies to create impactful digital stories that are worth sharing.
When wrapping corporate facts and figures in a story, it’s essential to understand the structure of good stories. There’s no real difference between a best-seller, Hollywood Blockbuster, Pulitzer prize winning type of story and a corporate story. Every good story follows a similar story structure that consists of 7 elements:
There’s a good reason why most people remember dialogues and scenes from their favorite movies – even years later. A good story provides the structure we need to remember things. It’s how our brains make sense of the world. Whether it’s a famous fairy tale such as Snowwhite or a compelling corporate story, every captivating story has the same structure.
There’s always a hero who faces a problem. He then meets a guide, who provides the hero with a plan to solve the problem. This is when the stakes become clear, which moves the hero to action. By doing this, the hero of the story avoids failure, and eventually delivers success.
In most “normal” stories the audience identifies with the hero and his/her challenges. As a corporate storyteller, your customer IS the hero of the story. And you’re the guide that offers a solution that allows the hero to overcome his/her challenges.
The use of visuals in corporate storytelling
Building a good story is the first part of storytelling. Presentation and deliverance is the second and equally important part. You need to use visuals to communicate your story effectively. Visualizing your corporate story helps you grab your audience attention.
People respond to what they see more than anything else. The human brain processes images 60,000 times faster than written text, which is why visual stories are so impactful.
There are many options to create visually stunning and engaging stories, for example, by using photos, videos, animations, and even virtual or augmented reality. Regardless of the chosen option – a storyteller needs to help the audience see things clearly. This counts as much as what’s being said.
How does storytelling benefit your company?
There are many ways storytelling is used to grow businesses. Telling corporate stories in a captivating way will add more value to any customer experience, and it will take experience marketing to a higher level.
Storytelling can also be used for internal purposes. For instance, a company’s internal marketing and employee communication. It’s an effective way to create a sense of community among employees while growing a strong company culture.
In short, storytelling can unlock a whole new world of business opportunity and profit.
As you might know, the oceans can be pretty inhospitable places. For hundreds of years, people have tried sailing them and many of them failed. Although, of course, many also succeeded, they can still be very dangerous places. Despite that fact, a lot of transport happens by sea. How do we do this safely in this day and age? That is something we will dive into during this blog, so be sure to read on!
Ship performance monitoring is extremely important to ensure that the ship can be provided with all of the benefits that the fleet manager on shore has. Elaborate data analysis and advice is much easier to create on shore than on the ship, but it requires insight in all of the real-time data about the ship. This is done through ship performance monitoring.
There are many different kinds of technology which are employed in order to try and make the sailing of ships across oceans as safe as possible. Back in the day, ships were made of timber and would be propelled by sails and thus the wind. Now there are effective diesel engines, strong metals for the ships hull and lots of systems that help stabilize the ship, in addition to many more useful types of technology.
Another factor that contributes to the safety of seafaring ships is the fact that they are, currently, rather large. Some of them are viewed more as floating cities than as ships, and this is no exaggeration. Because of this enormous size, the waves they face become slightly less of a challenge and thus the journey becomes a little bit safer as well.
There is also the fact that by now, we have a lot of experience on the ocean. This experience is shared world wide and used to increase efficiency, reduce cost and of course make the journeys more safe. This is beneficial to all those who travel by ship, transport goods across the ocean of work in off-shore industries.
Lastly, the weather forecasts have become much more useful in the last few decades. This makes it easier for ships to avoid bad weather and therefore encounter far fewer dangerous situations. Ships can count on real-time weather reports and advice both from systems on their ship as well as their support systems on shore to make it safely to their destination!
There are a few days remaining before the official release of FIFA 21. Last week was rich in announcements from EA and some of them concerned new additions to Volta Football as well as more information about the icons. Without further ado, let us dive into today’s article.
Last week, EA has announced the arrival of the Groundbreakers in Volta Football. Those super players will be great additions to your teams with their incredible skills. In order to recruit them you will have to beat them in Volta Featured Battles. You will have to visit almost all the new arenas in Volta to unlock these amazing players but it is worth it. EA has revealed the names of those players and some of them are surprising.
KylianMbappé is the first groundbreaker of the list. That is not surprising when we know that the Paris-Saint-Germain’s striker is the face of the game. Besides him, we find football legends like Kaka, Thierry Henry and the iconic Eric Cantona. Liverpool’s Trent Alexander-Arnold and Atletico Madrid’s Joao Felix will join Mbappé as part of the young players who will dominate the next football era.
The two last names in the Groundbreakers list are not football players. We have Anthony Joshua and Diplo. The first is a boxer from United Kingdom with an impressive record. He won a gold medal during the Olympics and a two-time unified heavyweight world champion. Diplo on the other side is not known for his physical prowess. This DJ, and award-winning artist and producer will display his football skill in the game.
Concerning the icons, EA has considered the players feedback in order to improve their gaming experience. The result are a series of changes, there will for example be four versions of each icon in the game. The base, mid, prime and moment version of the icon will all highlight a specific era in the player career, from his debut to the period when he reached his top potential and the biggest moments in his career.
Lastly, the squad building challenges will make a comeback and completing them will allow you to unlock certain icons. EA will launch the Icon SBCs on November. These SBCs will not be permanent so it will be better to complete them as soon as possible. The news around FIFA 21 are increasingly exciting the next days will be very interesting. U7buy offers you FIFA 21 coins at the best prices to help you build the ultimate team.
The last quarter of 2020 will be an interesting time for World of Warcraft fans because Blizzard keeps making endgame content for WoW Classic and will be releasing the highly-anticipated Shadowlands expansion. So players who are thinking of getting back into World of Warcraft have a big decision to make. Here are some points that could help players make a decision.
First, we want to make clear that the two games offer two very different experiences, but choosing one or the other is a decision that will rest solely with you. You are the only one that can decide which gets your time because the two of them can be a time-consuming game. So we recommended choosing one version, although you can choose both if you have a lot of time to play.
World of Warcraft: Shadowlands is the newest addition to the game. There already exist numerous challenges to take on in WoW and the Shadowlands expansion will add even more.
Shadowlands will offer the opportunity to explore a brand new set of zones and line up with a covenant that will help players unlock unique class abilities based on their decision. It will also bring a series of new dungeons, Mythic challenges, Raids, PvP, transmogs to unlock, and mounts to collect. So if you want to look to the future, World of Warcraft: Shadowlands is your right choice.
World of Warcraft Classic takes you back to the experience of 2005-2006. World of Warcraft Classic is not exactly an older version of the game; instead it is a faithful recreation of WoW’s past that many veterans actually begged for.
The Classic experience continues to deliver an optimized version of the original World of Warcraft content. The servers of the Classic remove the need for private servers not officially supported by Blizzard, so servers run smoothly thanks to Blizzard’s support and patches. The Classic experience is definitely not for everyone, but if you want to look to the past and feel a strong dose of nostalgia, World of Warcraft Classic is your right choice.
Which one would you like to choose? Shadowsland, or Classic? If you are enjoying World of Warcraft Classic more, remember you can visit GoldPiles and buy WoW Classic gold at a cheap price.